Creating quality content fuels inbound leads to your website. It attracts more clicks, educates prospects and improves the perceived value of your brand. In short, if you aren’t doing content marketing, you aren’t doing SEO correctly.
However, creating content without a well defined strategy often results in under-performing results with low engagement. To make matters worse, it’s often difficult to find the time and resources to devote to a quality content marketing strategy.
Chicago SEO Content Marketing by Loud Interactive
This is why Loud Interactive offers a full-suite of Chicago SEO content marketing services — from initial research to strategy development to the content writing and promotion.
We’ll help you produce quality content that creates value and spreads like wildfire online!
Initial Research
Loud Interactive will begin by performing an in-depth audit of your website in an effort to evaluate your current content marketing efforts. We’ll combine our keyword research and help you discover where ranking opportunities might exist and what you should be targeting. We’ll also uncover your competitor’s most popular content pieces and create a strategy to help you compete.
Content Marketing Strategy
After we’ve done a thorough analysis of your on & off-site content, we’ll help create a strategy that lines your business up for success. We identify & research possible buyer personas so that each piece of content created can have a better chance of connecting with your audience.
Content Development
Once content opportunities have been discovered, Loud Interactive will research possible topics and create an outline for you to approve.
Once the content has been created, our team will consult with your business and ensure that your content aligns with the strategy we’ve set forth.
Promotion & Dissemination
Once your team has approved the content created, we’ll help you publish it across the web. Articles, press releases and other forms of content are first published on your blog. From there, we’ll help you promote this article across social media, PPC, display ads and more. Our promotion always focuses on an effective “call-to-action” in an effort to generate real leads for your business.
Analytics & Reporting
After publication, we help you monitor & analyze the success of each content piece. We’ll help you determine what works and what doesn’t, and how we should modify our content strategy to yield better results in the future. Each month you’ll receive a detailed report, outlining the success of our content marketing as well as our suggested next steps.
