Developing a strong online presence leads you directly to the Search Engine Optimization aka SEO world. Just as surfing the web is becoming a more common way to find information, so is performing online research to find resources, restaurants, and or service providers that fulfill what you are looking for. Today, most people, including myself, research where to eat, what to buy, etc., before carrying out their actions. Millennials rely on the internet for things past generations have not. This is one of the main ways millennials have increased the importance of SEO. The more people use the internet, the more they search, the more important it is to have your website ranked high on search engines and to pay attention to search engine algorithms.
The bulk of research is done on Google, the most popular search engine. When using a search engine, people rarely look beyond the first page of results. This is why SEO is extremely important. If your company is not in the first page of results, you will not get the business. It is important to make sure your website is readily available to your consumers.
When I first arrived at Loud Interactive this summer, I was overwhelmed with the information there was to learn about SEO. Coming in with only a little background on the process, I had a lot to learn. With a passion for media and technology, the importance of SEO popped out at me right away. I was able to quickly understand how necessary it is for companies to improve their SEO practices. Now, every time I use a search engine I think twice about what comes up and who I am researching. I have observed how much I rely on search engines and how SEO affects my daily life. A higher ranking means much more business and consumer traffic to your website than ever before. The increased use of the internet and search engines by millennials and generations to come will continue to put pressure and encourage companies to emphasize their online presence and to place a high level of importance on their SEO.